Above 91 million everyone is using location-based dating apps like
, Momo and Hinge, but almost two thirds of these people are men, in accordance with research firm GlobalWebIndex.
most recent report
promises that 6% of internet surfers at this time use a location-based relationship application, although that leaves the category behind markets like augmented truth (108 million month-to-month consumers), let-alone games and social media with 655 million and 582 million respectively.
GWI promises that 62per cent of online dating application people tend to be guys, while 38% are females. It’ll come as no real surprise that 16-34 year-olds will be the largest group of customers, accounting for 70% regarding the audience of these applications.
“dramatically, only a 5th of internet dating application consumers tend to be paying for an online dating service. This may make sure they are 3 times more inclined compared to typical internet individual to be doing this, although it does underline the significance of ad-supported models,” clarify co-authors Jason Mander and Felim McGrath into the document.
The study comes as Tinder, the most high-profile online dating app inside west, prepares to release Tinder Plus, a premium tier that may see individuals buying added features. GWI’s document notes that Chinese online dating application Momo has registered a lot more than two million people for its paid level.
These two businesses seem to account for the lion’s share of this internet dating application market, judging by Momo’s claim to have 60 million active consumers, and
forecasts that Tinder could reach 40 million by April this season
But there are numerous startups angling for a piece for this marketplace: GWI’s report alludes to Bumble and Hinge as merely two companies touting features which they hope will always make them more desirable than Tinder.
It really is Momo this is the biggest internet dating app, however, aided by the fact that 25 million individuals are currently using internet dating programs in house country of Asia.
The document additionally notes the popularity of these apps in spots just like the Philippines, Thailand, Brazil, Mexico, India, the joined Arab Emirates, Turkey and Vietnam â all nations in which more than 10percent of internet users are utilising location-based matchmaking programs.